Clearly branding your small business is essential for success. Even if you are "only" going to be working part-time on your business, you need to position your company
with a signature look and feel. Not only will you need your brand or "look" to develop a website and other marketing tools, but a distinctive and memorable brand will
help keep you top of mind with prospects, customers by creating a visual "experience" they can identify with.
According to Naseem Javed, Author of Naming for Power, co-founder of the ABC Namebank, offers this distinction between "naming" and "branding"
Branding is designed to execute a pre-determined game plan and to achieve a long-term relationship with branding experience while incorporating all phases of
communications.
Naming is about creating ownership of that brand as a unique name identity, creating a tangible asset as a trademark, developing a calling device for the customers
and a special URL as a key to open the Website on global markets.
With the increasing use of fast-paced video and audio streaming, as well as the number of messages that impact us in our daily lives, you need to develop an
identity for your company that reflects:
how you want to be known
what personality and values you want to convey
what you want to say about you and your company using images, font style, graphics, and text
Your brand needs to be engaging and memorable. And, branding is as much about product as it is about service.
With the increasing competitiveness in talent recruitment, companies are even developing their own "employer branding." - What is it like to work at your company?
Companies perceived as great places to work have no problem getting staff.
For help with branding, see resources and business professionals.
Spreading the word about your Second Income business may also go more quickly using a content distribution network. For more, see .
